MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear broadcasts have long been recognized as traditional television models, relying on fixed air times via satellite. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between broadcast stations and streaming se